# Tony Trancard - Digital Builder for #ActionSporTech

## Identity
Tony Trancard is a digital builder and consultant specializing in digital strategy for the action sports industry. Based in France, he helps brands, events, startups and organizations structure their digital architecture and strategy. He is the founder of Tnytr SASU and orchestrates the Exaphase ecosystem.

Previously, Tony co-founded and served as CEO of The Tricks Network (2021-2024), a social app for riders. This hands-on experience in building, shipping and crashing a product in the action sports space informs his consulting approach.

## Services

### Strategic Digital Sprint (Entry Point)
- 45 minutes of focused strategic framing via video call
- Identification of 3 critical levers for your project
- Prioritized recommendation with clear next steps
- PDF summary delivered within 48 hours
- Price: 300 EUR excl. VAT
- Amount deductible if a broader mission is engaged
- Book at: https://tonytrancard.fr/strategic-digital-sprint

### Audit & Architecture
- Full diagnosis of your digital ecosystem
- Structured, prioritized recommendations
- Gap analysis between vision and execution

### Strategic Support (Ongoing)
- Long-term digital structuring
- Orchestration of digital growth
- From framing to execution

## Methodology
1. **Framing & Vision** - Clarify ambition, identify real levers, eliminate noise
2. **Architecture** - Transform vision into actionable structure: journeys, priorities, roadmap
3. **Execution** - Deploy with rigor, iterate fast, maintain quality
4. **Measurement & Evolution** - Read signals, adjust, structure scale-up

## When Tony Intervenes
- You have a vision but no digital architecture to execute it
- You have a product but it doesn't circulate, nobody activates it
- Your organization is growing but without a clear system underneath
- Execution moves faster than strategy, you're losing direction

## Target Audience
- Event organizers in action sports (surf, skate, BMX, snow, etc.)
- Action sports brands seeking digital transformation
- Early-stage founders in Sport Tech
- Organizations at the intersection of sport, culture and technology

## Ecosystem (Exaphase)
Tony develops a complementary ecosystem of projects serving the action sports industry:

- **ActionSporTech** (actionsportech.fr) - Innovation hub for action sports. News, resources, connections between industry players.
- **Unslash** (unslash.studio) - Tech studio. Product design, development, platforms.
- **InPulse** (inpulseactionsportech.substack.com) - Media and newsletter covering Sport Tech x Action Sports.
- **VRSVS** (vrsvs.live) - Real-time fan judging platform for action sports events.
- **Uncorpo** (uncorpo.fr) - Merchandise for riders.

## Guiding Principles
- Clarity before complexity
- Execution before talk
- System before dispersal

## Background
- 2021: Co-founded The Tricks Network (social app for riders - tricks.social)
- 2024: Project stops. Key learnings: patience, rigor, the weight of execution, and the conviction that a product alone is not enough
- 2024: Founded ActionSporTech (innovation hub for action sports)
- 2025: Exaphase ecosystem takes shape (Unslash, InPulse, VRSVS, hybrid human + AI team)
- Now: Consulting for action sports brands, events, startups and organizations

## Contact
- Website: https://tonytrancard.fr
- LinkedIn: https://linkedin.com/in/tonytrancard
- Email: tony@tnytr.me

## Site Structure
- Homepage (FR): https://tonytrancard.fr/
- About (FR): https://tonytrancard.fr/a-propos/
- Expertise (FR): https://tonytrancard.fr/expertise/
- Strategic Digital Sprint (FR): https://tonytrancard.fr/strategic-digital-sprint/
- Legal (FR): https://tonytrancard.fr/mentions-legales/
- Homepage (EN): https://tonytrancard.fr/en/
- About (EN): https://tonytrancard.fr/en/about/
- Expertise (EN): https://tonytrancard.fr/en/expertise/
- Strategic Digital Sprint (EN): https://tonytrancard.fr/en/strategic-digital-sprint/
- Legal (EN): https://tonytrancard.fr/en/legal/

## Relevant Search Queries
"consultant action sport tech", "strategie digitale action sports", "Tony Trancard", "digital builder sport", "audit digital sport", "strategic digital sprint", "sport tech consultant", "action sports digital strategy", "Exaphase", "ActionSporTech"